Benefits of measuring employee engagement

Tracking customer engagement and how your organization ranks on the NPS is a logical metric for measuring your success. But employee engagement is just as critical. In fact measuring engagement, and benchmarking its progress, will give you far more valuable insight into what's working and what's not in your organization. This third part of a series on the Global Employee Engagement Index™ explains the benefits of measuring employee engagement.

Benefits of measuring employee engagement

Why should employee engagement be included in your organizational strategy? The latest results from the Global Employee Engagement Index™ indicated that higher levels of employee engagement is related to a 26% increase in performance, 28% improved alignment with organizational goals, and a 60% reduction in employee turnover.

Organizations thriving in the current hyper-competitive global economy are those that are harnessing the power of employee engagement to outperform their competitors. The most powerful brands are built from the inside out; your employees need to feel energized and passionate their work to bring to life your organizational goals and ambitions.

An engaged culture is the key to high productivity and retention, profit increase and better customer satisfaction, which is why many leading organizations are seeing the benefits of engagement as a trackable metric.

1. Identifying problems as they arise

Measuring employee engagement enables you identify issues at all levels of your organization before they worsen. When you keep checking in with your employees and tracking your organizational temperature, you won't be blindsided by problems that fester or escalate. 

2. Taking immediate action 

Problem solving isn't the only area that requires action. Encouraging dialogue in a safe and trusting way closes the gap between those at grassroots and leaders at the top. When your people's ideas and insight are given airtime, both employees and leaders can use them to take action in immediate, innovative, and cost-effective ways. Asking employees to share their expeirences with customers or their ideas for process optimization, for example, leads to quicker business-wide improvements and growth.  

3. Improving alignment

Measuring employee engagement is not the same as fostering a culture in which your employees are aligned and engaged. The former is a tool for creating the latter. Use your engagement survey to determine what your employees need to become more aligned with your organizational goals.

Ongoing, open feedback allows leaders to ask more relevant questions. Understanding how employees relate to your organization's mission and vision will show you how to build trust and connection across the organization.

4. Lowering absenteeism

Engaged and committed employees show up to work because they not only care about their own success, but also that of their team, the organization and the customers they serve. A simple but relatively important added value of engaged employees is that they do not partake in counterproductive behavior, such as being frequently absent.

5. Increasing retention

Low engagement arises when employees don't feel valued, challenged, or energized in their work, which logically means they are more likely to look for these aspects elsewhere. It stands to reason that engaged employees will experience fewer reasons to start job hunting.  

Customers also benefit. The Global Employee Engagement Index™ showed that engaged and committed employees reported 50% higher customer focus. Customer satisfaction increases in the presence of engagement, and engaged employees are more attentive toward customers. The result of which is that customer retention also increases. 

To find out more about what employees believe they need to feel enthusiastic at work, read the second part in this series about the four pillars of employee engagement 

Employee survey

Increase employee engagement through actioned-oriented feedback. Using a single platform, you can collect reliable data, analyze the results, and share insights

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About the Global Employee Engagement Index™

The Global Employee Engagement Index™ is an extensive longitudinal employee survey conducted across 56 countries with over 18,000 respondents. Employees answer numerous questions related to engagement including commitment well-being, alignment to organizational goals, leadership, future intentions and role clarity. It provides a comprehensive benchmark for multinationals and solves the dependency that organizations currently have on reference company benchmarks. It does this by ensuring the data remains accurate and a uniform point of reference for the entire survey journey.